Whilst the Versace brand can trace it's roots back to 1978, the Versace Collection was born in 1991 with a range initially intended exclusively for men, and focused on the American market, where it achieved immediate success through its combination of formal styling and fashion appeal. In 2009, under the creative and stylistic direction of Donatella Versace, the Versace Collection for women was launched. Versace Collection, a brand in its own right, features the half Medusa logo, recalling the iconic image of Maison Versace.
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