Diesel

Created by the Italian Renzo Rosso in 1978, Diesel was founded on the principle of rejecting the slavish trend following of the fashion industry whilst viewing the world as a single macro-culture devoid of borders. A lifestyle brand through and through, Diesel concentrated on the youth fashion market and has established itself as a brand that effortlessly blends ideas of the past with innovative methods and contemporary materials. Stocking a fantastic range of Diesel jeans, t-shirts, jackets and more, Cruise is home to all of your Diesel clothing needs.