Icecream

Conceived as a sister brand to Billionaire Boys Club, ICECREAM is influenced directly by action-sports culture, specifically skateboarding. Known globally for its unique designs and eccentric prints, each design focuses on a series of key motifs, often with recurring patterns and various influences including space, Wu-Tang Clan and mundane objects. Bright and eye catching – ICECREAM apparel is worn by the trend setters and head turners, shop jackets, sweats, t-shirts and more.